On-board the iPad Cluetrain
A few data points that have made me think about what Apple is doing and where they’re going:
- WWDC sold-out in eight days.
- There is no IT track this year.
- There are fewer scheduled sessions for programming Mac OS X applications
- the iPad sold one million units in one month, the fastest-selling product Apple has ever had
- the only apps you can nominate for an Apple Design Award this year are iPad and iPhone apps.
- Apple has been having the most profitable quarters in decades, based mostly on iPhone and iPad sales
If you can’t see the direction that Apple is headed, then you haven’t been paying attention. Every year Apple becomes less of a computer manufacturer and more of a consumer electronics manufacturer. Macintosh computers will continue to be made for some time, but it’s clear that Apple’s primary focus is shifting to the iPhone and iPad market. And who can blame them? The profitability of the iTunes and App Store is immense. If Apple can get textbook publishers on-board, they’ll go on to capture yet another market as schools begin to see the benefits of electronic and interactive textbooks. If you haven’t seen some of the cool stuff being made for the iPad, take a look at these five excellent interactive storybooks currently released for the iPad.
The iPad is a game-changer. We’re on the first upswing of a true paradigm shift in how technology will be used by the majority of people in the world. Computers as we know them today will be around for a long time still, but it’s clear that the industry is changing. 44% of iPad buyers view the iPad as a replacement for a laptop. CTO’s of huge companies like EMC are discovering that their computer-using family members are flocking to the iPad and ignoring their laptops and desktops.
The iPad, of course, is not a perfect device. It’s very much a first-generation device, but it’s still revolutionary. Reading a traditional book with my 2.5-year-old son is sometimes an exercise in frustration as his attention span is that of a gnat. Last night, we read together the Jack and the Beanstalk interactive iPad book for 30 straight minutes with him fully engaged, interested and learning. I recently showed my iPad to the speech therapist who has been working with my son and she was simply blown away by some of the alphabet and numbers learning games that are available. The power of this technology combined the ingenuity of programmers writing some amazing software is going to change how many of our children learn in this country. The OS and hardware will continue to mature and we’ll start seeing some even more amazing applications surface.
Schools that are interested in technology integration in their curricula need to be evaluating the iPad and other tablets for use in their classrooms. Maybe not immediately, but it’s inevitable that these devices will become very important tools in how technology is used in schools. The growing number of 1:1 laptop programs will transition into 1:1 tablet environments. Across the country, clued-in IT Directors are watching and evaluating the rise of iPad computing. Ignoring or dismissing this trend would be a mistake.

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I have a message for all the early-adopters and influencers who are denouncing the Apple iPad. As an early-adopter and technology gadget-hound myself, this has been a hard realization to make, but it doesn’t make it any less true. The message: What we want and ask for in an Apple Tablet simply doesn’t matter.
Apple is completely screwing over a significant portion of its most valued customers by making laptops with non-removable batteries.
Like the rest of the IT industry, I noticed when Microsoft–the proverbial 800lb gorilla in the room–waded into the search engine market with what appeared to be a fairly sophisticated new product, Bing. Billed as a “Google killer”, it does actually show some promise: clean interface, fairly accurate results, decent customization options, and it’s fast–all things that a good engine should be. Unfortunately, Microsoft’s cluelessness has once again bitten them in the ass and rendered their shiny new search engine completely unusable by the vast majority of school systems in this country. Here’s why.
So you’re a Mac tech and you regularly encounter hundreds, if not thousands, of Macs. And while these Macs share an operating system, they are often more different than they are alike. Users install the strangest stuff and do mind-bogglingly weird things to their systems, often while attempting to solve a problem themselves. Your job is to fix these neglected, abused, and mucked-up Macs. So, which tools do you use, and what tips or tricks are there to help you overcome the unforeseen problems that are lurking behind the innocent login window? Here’s my setup. You are welcome to copy or modify to fit your particular Mac troubleshooting environment:
I almost can’t even believe it.
Rummaging around in my old computer boxes sometimes yields some interesting stuff. I found a promo CD from Apple from 1995 called “Stepping Into the Future: Robert’s Day with the Mac OS”. Of course I had to watch it!